<?xml version="1.0" encoding="UTF-8" ?>
<rss version="2.0">
 <channel>
  <title>Calum MacKenzie</title>
  <link>http://www.lifeasanagent.com/calum-mackenzie/</link>
  <description></description>
   <item>
    <title>Theres A Lot to Love in the New MLXchange 4.0</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/theres-a-lot-to-love-in-the-new-mlxchange-40/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/theres-a-lot-to-love-in-the-new-mlxchange-40/show/</link>
    <description> <![CDATA[ If you&rsquo;ve been paying attention, you already know that we&rsquo;ve upgraded our MLS system from MLXchange 3.0 to MLXchange 4.0. What you may not know yet is just how much there is in this new upgraded version. From a friendlier interface to str... ]]> </description>
    <pubDate>2008-03-10 10:45:03</pubDate>
    <category></category>
   </item>
   <item>
    <title>Real Living Most Promising National Real Estate Brand</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/real-living-most-promising-national-real-estate-brand/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/real-living-most-promising-national-real-estate-brand/show/</link>
    <description> <![CDATA[ Real Living was named the Most Promising National Real Estate Brand in the latest Swanepeol Trends Report 2008.&nbsp; In addition both Harley and Kaira Rouda were named to top 10 Newsmakers of 2007 in the same report. The Swanepeol Trends Report is a... ]]> </description>
    <pubDate>2008-03-10 10:32:08</pubDate>
    <category></category>
   </item>
   <item>
    <title>iMapp  Ive Got Your Label</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/imapp-ive-got-your-label/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/imapp-ive-got-your-label/show/</link>
    <description> <![CDATA[ So you&rsquo;ve put together a gorgeous brochure and it&rsquo;s time to get it out there. Why not let iMapp help you get it into the right hands? Among the many nifty tools that iMapp offers you, one of the most useful is the ability to print out mai... ]]> </description>
    <pubDate>2008-01-28 05:32:00</pubDate>
    <category></category>
   </item>
   <item>
    <title>IMAPP  Powerful Tools at Your Fingertips Part 2</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/imapp-powerful-tools-at-your-fingertips-part-2/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/imapp-powerful-tools-at-your-fingertips-part-2/show/</link>
    <description> <![CDATA[ Marketing with iMAPP
iMAPP searches and utilities also give you a marketing edge. The iMAPP interface makes it easy to compile a mailing list for special offers, publicizing listings, distributing flyers and contacting possible sales leads. The dril... ]]> </description>
    <pubDate>2007-12-09 20:57:52</pubDate>
    <category></category>
   </item>
   <item>
    <title>IMAPP  Powerful Tools at Your Fingertips Part 1</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/imapp-powerful-tools-at-your-fingertips-part-1/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/imapp-powerful-tools-at-your-fingertips-part-1/show/</link>
    <description> <![CDATA[ 
Of all the tools in your MFRMLS membership toolbox, IMAPP just may be one of the most versatile and useful of them all. In reality, IMAPP is not a single tool, but a coordinated suite of tools that can help you acquire information, research listing... ]]> </description>
    <pubDate>2007-12-09 20:50:05</pubDate>
    <category></category>
   </item>
   <item>
    <title>Text Me Now Available on Real Living Agent Websites</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/text-me-now-available-on-real-living-agent-websites/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/text-me-now-available-on-real-living-agent-websites/show/</link>
    <description> <![CDATA[ &ldquo;Text Me Now&rdquo; is now available on Real Living Agent Websites, see example.&nbsp;The feature has been available on broker websites for about month, see broker website.
This is another innovate feature provided to all Real Living agents an... ]]> </description>
    <pubDate>2007-12-04 13:46:38</pubDate>
    <category></category>
   </item>
   <item>
    <title>Project Google Part 3 - Link Building</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/project-google-part-3-link-building/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/project-google-part-3-link-building/show/</link>
    <description> <![CDATA[ In Project Google Part 1, we looked at choosing keywords, and in Part 2, I showed you how to incorporate keywords into web pages. Now it&rsquo;s time to start generating traffic to the web site, via link building.
&nbsp;
Link Building is the part o... ]]> </description>
    <pubDate>2007-11-18 14:44:55</pubDate>
    <category></category>
   </item>
   <item>
    <title>Project Google Part 2 - Keyword Optimization</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/project-google-part-2-keyword-optimization/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/project-google-part-2-keyword-optimization/show/</link>
    <description> <![CDATA[ In Part 1 of Project Google, you learned how and why to choose keywords, but you should know that website optimization is not only about choosing the right words. Although using and placing keywords correctly is vital, it&rsquo;s even more important ... ]]> </description>
    <pubDate>2007-11-13 08:01:15</pubDate>
    <category></category>
   </item>
   <item>
    <title>Project Google - Part 1 Keyword Selection</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/project-google-part-1-keyword-selection/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/project-google-part-1-keyword-selection/show/</link>
    <description> <![CDATA[ I&rsquo;ve been speaking with a few Real Living agents and brokers lately and one of the top questions I&rsquo;m asked is, how do I get my website to the top of the search engines?&nbsp;So I thought I&rsquo;d start a thread showing how I would go abo... ]]> </description>
    <pubDate>2007-10-29 15:46:13</pubDate>
    <category></category>
   </item>
   <item>
    <title>What IDX Can Do for You</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/what-idx-can-do-for-you/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/what-idx-can-do-for-you/show/</link>
    <description> <![CDATA[ Every day, millions of people search the internet for real estate listings. Wouldn&rsquo;t you like your web site to give them what they&rsquo;re looking for? Thanks to a great tech tool that&rsquo;s provided for you by the Florida Association of Rea... ]]> </description>
    <pubDate>2007-10-15 20:08:16</pubDate>
    <category></category>
   </item>
   <item>
    <title>A Real Estate Farm versus Real Estate Niche</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/a-real-estate-farm-versus-real-estate-niche/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/a-real-estate-farm-versus-real-estate-niche/show/</link>
    <description> <![CDATA[ I wanted to follow-up on Jim Hirschhorn&rsquo;s post from a few weeks ago regarding niches. Jim brings up some great points and I think this is an important topic that many agents really over look or often confuse with a farm area. &nbsp;A farm area,... ]]> </description>
    <pubDate>2007-10-08 12:13:33</pubDate>
    <category>Marketing</category>
   </item>
   <item>
    <title>Real Living Launches Single Property Websites with Unique URLs</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/real-living-launches-single-property-websites-with-unique-urls/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/real-living-launches-single-property-websites-with-unique-urls/show/</link>
    <description> <![CDATA[ Real Living continues to provide value to their agents and prove why their agents are some of the most productive in the industry.&nbsp;Now all Real Living listings have their own unique website address, or url, which is generated automatically, with... ]]> </description>
    <pubDate>2007-09-25 19:08:04</pubDate>
    <category>Real Living Tools</category>
   </item>
   <item>
    <title>Google Maps - How to Video Part 2</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/google-maps-how-to-video-part-2/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/google-maps-how-to-video-part-2/show/</link>
    <description> <![CDATA[ This is a follow up to my earlier post on how to create and add a Google Map, with multiple locations, onto your website or blog.&nbsp; Since the original post I was able to creat a &quot;how-to&quot; video instead of using screen captures to illustr... ]]> </description>
    <pubDate>2007-09-18 13:00:29</pubDate>
    <category>Websites, Widgets, Gizmos, &amp; Gadgets</category>
   </item>
   <item>
    <title>Google Maps - How to Video Part 1</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/googke-map-test/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/googke-map-test/show/</link>
    <description> <![CDATA[ This is actually follow-up to my earlier post on how to embed an Google Map into your website or blog. When I posted the original article I used a series of screen captures to illutsrate the process, but now I've created a short video that walks you ... ]]> </description>
    <pubDate>2007-09-17 23:54:17</pubDate>
    <category></category>
   </item>
   <item>
    <title>Enhance Your Website with Google Maps - Part 2</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/enhance-your-website-with-google-maps-part-2/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/enhance-your-website-with-google-maps-part-2/show/</link>
    <description> <![CDATA[ In Google Maps Part 1, I showed you how to create a simple Google Map with one location and then quickly add it to your website.&nbsp;Part 2 will show you how to create a map with multiple locations.
For part 2, you&rsquo;ll need a Google Account. I... ]]> </description>
    <pubDate>2007-09-10 00:24:45</pubDate>
    <category>Websites, Widgets, Gizmos, &amp; Gadgets</category>
   </item>
   <item>
    <title>"It's all Web 2.0 nowadays"</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/its-all-web-20-nowadays/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/its-all-web-20-nowadays/show/</link>
    <description> <![CDATA[ If you&rsquo;re in the real estate business these days it seems like a day doesn&rsquo;t pass where we don&rsquo;t hear about some new website, widget, blog, social media, or mash-up, that&rsquo;s destined to change the way we do business. I can almo... ]]> </description>
    <pubDate>2007-09-05 16:24:02</pubDate>
    <category>Websites, Widgets, Gizmos, &amp; Gadgets</category>
   </item>
   <item>
    <title>Enhance Your Website with Google Maps  Part 1</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/using-google-maps-to-enhance-your-website-part-1/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/using-google-maps-to-enhance-your-website-part-1/show/</link>
    <description> <![CDATA[ Unless you&rsquo;ve been stuck in a bomb shelter for the last 35 years, like Brendan Fraser in Blast from The Past, you know the internet is changing the way we work in the real estate industry. One of the top trends/tools is the use of interactive m... ]]> </description>
    <pubDate>2007-09-03 17:36:44</pubDate>
    <category>Websites, Widgets, Gizmos, &amp; Gadgets</category>
   </item>
   <item>
    <title>MongoFax Makes Dreams Come True</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/mongofax-makes-dreams-come-true/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/mongofax-makes-dreams-come-true/show/</link>
    <description> <![CDATA[ As a Realtor, you&rsquo;re in the business of making dreams come true &ndash; whether it&rsquo;s the dream of finding that perfect home, or the dream of selling and taking off for that perfect retirement. But let&rsquo;s face it, some parts of your j... ]]> </description>
    <pubDate>2007-08-30 19:52:24</pubDate>
    <category>Mid-Florida MLS</category>
   </item>
   <item>
    <title>ShowingTime Simplifies Your Life and Your Fellow Realtors</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/showingtime-simplifies-your-life-and-your-fellow-realtors/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/showingtime-simplifies-your-life-and-your-fellow-realtors/show/</link>
    <description> <![CDATA[ How much time do you waste every week chasing down listing agents to schedule showings? If you&rsquo;re like most of us, scheduling a showing on a property listed by someone else goes like this:

    You spot a property that would be perfect for on... ]]> </description>
    <pubDate>2007-08-30 19:50:05</pubDate>
    <category>Mid-Florida MLS</category>
   </item>
   <item>
    <title>MLX Wireless - One More Reason to Love Technology</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/mlx-wireless-one-more-reason-to-love-technology/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/mlx-wireless-one-more-reason-to-love-technology/show/</link>
    <description> <![CDATA[ If you ever sat in front of a property in your overheated car wondering where your clients were, you know you love your cell phone. If you sat in your office waiting for the latest listings to arrive via fax &ndash; or worse, in this afternoon&rsquo;... ]]> </description>
    <pubDate>2007-08-30 19:45:30</pubDate>
    <category>Mid-Florida MLS</category>
   </item>
 </channel>
</rss>
