The Importance of Working your Sphere

What is the importance of working your sphere of influence? It's easier to work with people who know and like you and that you know and like, than it is to work with a total stranger.

It is the item that most of us overlook because we think “our friends and past clients know we’re realtors and will automatically use us”. Wrong. Fact is that unless you stay in constant touch with them, you are overlooked or often forgotten about.

But where to begin… it’s truly a daunting task if you haven’t been diligent enough to keep track or if you are new to the business.

None the less - we need to get a list going. Set aside time every day to work on this – even if it’s one hour. Print this out and use it as a checklist.

Add as much information as you know, but at very least include email address and physical address.

Add every relative you know to your database –

Add all of your friends – no matter where they are in the country (great referral sources).

Add everyone that would know “who you are” even if they don’t know you personally.

Add all past clients

Add all people from Groups your belong to, such as church, hobbies, etc.

Add your business relationships…. i.e. people you do business with

Doctor

KIDs doctor

Dentist

Kids dentist

Lawn guy

Cleaning lady

Dry cleaner

Hair Stylist

Veterinarian

Pest Guy

Banker

Florist

Decorator

Now add every “Excellent” real estate agent you know or have and would do business with again - Real Living REAL CASH recruiting!*

Have active children?

Soccer Team Parents

Baseball Team Parents

Coaches

Volleyball Team Parents (you get the picture)

PTA associates

School friends Parents

On Mondays – load up your wallet with 10 business cards – try to give out and RECEIVE back 10 cards per week. Add those people to your database.

Ask people “so what do you do?” and listen. Usually when they’re done they’ll ask you what you do. Remember you are not a real estate agent - they know tons of them – what you do is that “you make people’s dreams come true” and tell them how. Don't forget to ask for a card and add them to your database.

PLEASE FEEL FREE TO COMMENT ON ANY ADDITIONAL SOURCES THAT YOU'VE ADDED PEOPLE TO YOUR DATABASE FROM.

Stay turned for "Okay... Now what do I do with this list?"

Quote of the day!

"A year from now you may wish you had started today."

--Karen Lamb

*Available at Participating Real Living Offices

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