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    <title>Ah, Life as an Agent...What type of agent are you?</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/ah-life-as-an-agentwhat-type-of-agent-are-you/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/ah-life-as-an-agentwhat-type-of-agent-are-you/show/</link>
    <description> <![CDATA[ When you hear the word, &quot;Agent&quot;, what comes to mind? 
Hollywood Agent - Helping the stars get work
Insurance Agent - Helping people have security
Real Estate Agent - Helping people find their dream home
The point is that just the word A... ]]> </description>
    <pubDate>2008-09-24 13:03:07</pubDate>
    <category></category>
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    <title>Making Life Easier with Outlook</title>
    <guid>http://www.lifeasanagent.com/kathleen-mackenzie/making-life-easier-with-outlook/show/</guid>
    <link>http://www.lifeasanagent.com/kathleen-mackenzie/making-life-easier-with-outlook/show/</link>
    <description> <![CDATA[ Saving items to your drafts folder:
&nbsp;
There are many pieces of information that we send continuously to our clients, before, during and after a sale.&nbsp; Rather than retyping the info every time you need it, just save a copy of it to your dr... ]]> </description>
    <pubDate>2008-07-10 13:50:43</pubDate>
    <category></category>
   </item>
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    <title>A New Real Estate Model</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/a-new-real-estate-model/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/a-new-real-estate-model/show/</link>
    <description> <![CDATA[ The days of sitting in the office and waiting for the phone to ring are over! It is time to get back on the street and be in front of those who can bring you some money. This not only means the customers but also the mortgage people and lenders that ... ]]> </description>
    <pubDate>2008-05-20 07:21:07</pubDate>
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    <title>Honesty is the Best Policy...Promise</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/honesty-is-the-best-policypromise/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/honesty-is-the-best-policypromise/show/</link>
    <description> <![CDATA[ Agents go through this all the time. Do I take the listing at a price that I know is too high with the hopes that the Seller will come to their senses or do I stand my ground and be strong when I tell them that they are crazy. Take it from me...tell ... ]]> </description>
    <pubDate>2008-05-13 20:05:34</pubDate>
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    <title>What's in a Name?</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/whats-in-a-name/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/whats-in-a-name/show/</link>
    <description> <![CDATA[ If your last name is, &quot;Sail&quot;, it wouldn't be too difficult to come up with something catchy for marketing yourself. Hirschhorn creates a little bitter tougher scenario! As a new agent, all you have to do is browse through the hundreds of Re... ]]> </description>
    <pubDate>2008-05-06 08:22:53</pubDate>
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    <title>Getting Creative with Multi Listing</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/getting-creative-with-multi-listing/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/getting-creative-with-multi-listing/show/</link>
    <description> <![CDATA[ Every city has it's own version of the MLS. The better an agent is with this program, the more they can claim to be their own version of Inspector Clouseau. When you join your local Board of Realtors, they usually sign you up for an overview class of... ]]> </description>
    <pubDate>2008-04-25 10:29:25</pubDate>
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    <title>OK Team, it's Back to Basics Training!</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/ok-team-its-back-to-basics-training/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/ok-team-its-back-to-basics-training/show/</link>
    <description> <![CDATA[ Remember what you learned? Now forget everything and it is time to shake things up. You have heard the term back to basics but here are a few ways for you to get things going from the start!
1. Hold Open Houses. Don't listen to anyone that says they... ]]> </description>
    <pubDate>2008-04-17 12:20:59</pubDate>
    <category></category>
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    <title>It's Free...Use It!</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/its-freeuse-it/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/its-freeuse-it/show/</link>
    <description> <![CDATA[ I was sent a link to Postlets.com. It is the greatest invention since the electric toaster! This website, first of all, is free. Who doesn't like free? This site allows you to create a listing presentation and after all of the fields are filled in, g... ]]> </description>
    <pubDate>2008-04-15 15:56:27</pubDate>
    <category></category>
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    <title>No...MLS does not Mean "Might Learn Something"</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/nomls-does-not-mean-might-learn-something/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/nomls-does-not-mean-might-learn-something/show/</link>
    <description> <![CDATA[ If ever there was a program that warranted you taking the time to learn, it would be the Multi Listing Service, or MLS. The formal web name is MLXChange but you will hear people talk about the MLS or MLX. I can only speak for Orlando as each multi Li... ]]> </description>
    <pubDate>2008-04-09 10:35:05</pubDate>
    <category></category>
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    <title>When Agents Attack</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/when-agents-attack/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/when-agents-attack/show/</link>
    <description> <![CDATA[ What would cause an agent to leave their current Real Estate Brokerage? Usually it is one of two things. They are upset with their Broker or they are upset about their money. 
It is&nbsp;very difficult for an agent to decide to make a change. They s... ]]> </description>
    <pubDate>2008-04-03 08:45:36</pubDate>
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    <title>You want to be a What? A Realtor? Now?</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/you-want-to-be-a-what-a-realtor-now/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/you-want-to-be-a-what-a-realtor-now/show/</link>
    <description> <![CDATA[ You have always loved looking at houses. Architectural school has too much math. You think Real Estate is for you and everyone in your life thinks you are crazy. Haven't you watched Good Morning America, they say. The housing market is in a slump! Th... ]]> </description>
    <pubDate>2008-04-01 08:05:13</pubDate>
    <category></category>
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    <title>Blogging...The Unknown Explored</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/bloggingthe-unknown-explored/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/bloggingthe-unknown-explored/show/</link>
    <description> <![CDATA[ I have been saying for the last year to everyone I speak to that 1 year ago, I had no idea what blogging was. Once I was exposed to it, I was hooked. For new agents wanting to get their name out on the internet, Blogging is one of the best ways to ma... ]]> </description>
    <pubDate>2008-03-28 08:46:01</pubDate>
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    <title>The Full Time/Part Time Dilemna</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/the-full-timepart-time-dilemna/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/the-full-timepart-time-dilemna/show/</link>
    <description> <![CDATA[ The company I used to work for said that they don't accept Part-Time Agents. Almost anyone in the business you speak to will tell you that it is very difficult, if not impossible to work in Real Estate Part-Time. Why? Simply, you have to be available... ]]> </description>
    <pubDate>2008-03-14 09:42:47</pubDate>
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    <title>Theres A Lot to Love in the New MLXchange 4.0</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/theres-a-lot-to-love-in-the-new-mlxchange-40/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/theres-a-lot-to-love-in-the-new-mlxchange-40/show/</link>
    <description> <![CDATA[ If you&rsquo;ve been paying attention, you already know that we&rsquo;ve upgraded our MLS system from MLXchange 3.0 to MLXchange 4.0. What you may not know yet is just how much there is in this new upgraded version. From a friendlier interface to str... ]]> </description>
    <pubDate>2008-03-10 10:45:03</pubDate>
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    <title>Real Living Most Promising National Real Estate Brand</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/real-living-most-promising-national-real-estate-brand/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/real-living-most-promising-national-real-estate-brand/show/</link>
    <description> <![CDATA[ Real Living was named the Most Promising National Real Estate Brand in the latest Swanepeol Trends Report 2008.&nbsp; In addition both Harley and Kaira Rouda were named to top 10 Newsmakers of 2007 in the same report. The Swanepeol Trends Report is a... ]]> </description>
    <pubDate>2008-03-10 10:32:08</pubDate>
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    <title>Fun Websites for the whole family</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/fun-websites-for-the-whole-family/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/fun-websites-for-the-whole-family/show/</link>
    <description> <![CDATA[ I recently wrote a blog on some fun websites for Real estate and for Life. Check it out at http://activerain.com/blogsview/411513/Cool-Websites-and-Free.
At Real Living Real Estate Solutions, we like to practice what we preach. When we say that we a... ]]> </description>
    <pubDate>2008-03-07 11:49:17</pubDate>
    <category></category>
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    <title>Inportance Of Multiple Photos For Listings</title>
    <guid>http://www.lifeasanagent.com/michal-rhodus/inportance-of-multiple-photos-for-listings/show/</guid>
    <link>http://www.lifeasanagent.com/michal-rhodus/inportance-of-multiple-photos-for-listings/show/</link>
    <description> <![CDATA[ It drives me absolutely bonkers to see just 1-3 photos in the MLS, when I am searching for homes for sale for my Buyer clients. I cannot believe what a great disservice these agents are doing to their Sellers. I know that I am sending all homes that ... ]]> </description>
    <pubDate>2008-03-06 16:31:22</pubDate>
    <category></category>
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    <title>It's that time again...</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/its-that-time-again/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/its-that-time-again/show/</link>
    <description> <![CDATA[ It's Tax Time...ugh. This is a great time of the year for Realtors to evaluate what you have spent over the last year as well as coming up with a gameplan of where you are going to spend your dollars this year. Tracking is the best way to keep all of... ]]> </description>
    <pubDate>2008-03-05 08:47:05</pubDate>
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    <title>Macros are your Friend</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/macros-are-your-friend/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/macros-are-your-friend/show/</link>
    <description> <![CDATA[ If you are not familiar with the term Macro, you are not alone. A Macro is a series of key strokes that produce a desired result. I used Macros a few years ago with the Lotus 1-2-3 program and quite honestly forgot about them. In today's applications... ]]> </description>
    <pubDate>2008-02-19 12:48:43</pubDate>
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    <title>The Greatest Story Ever Told...</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/the-greatest-story-ever-told/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/the-greatest-story-ever-told/show/</link>
    <description> <![CDATA[ The Greatest Story Ever Told is Biblical for some, Theatrical for others, and personal for some. If you were to ask people their favorite story, you would have a wide range of responses. In Real Estate, the greatest story ever told is only a great st... ]]> </description>
    <pubDate>2008-02-18 10:12:20</pubDate>
    <category></category>
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    <title>Microsoft Outlook and Real Estate</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/microsoft-outlook-and-real-estate/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/microsoft-outlook-and-real-estate/show/</link>
    <description> <![CDATA[ Oh no, not another technology blog. I spent about 1.5 years working with Microsoft Outlook on a systems migration for about 6000 users. During this time, Outlook and i became friends on a first named basis. Outlook is a great way to maximize your com... ]]> </description>
    <pubDate>2008-02-11 09:30:17</pubDate>
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    <title>Amendment 1</title>
    <guid>http://www.lifeasanagent.com/kathleen-mackenzie/amendment-1/show/</guid>
    <link>http://www.lifeasanagent.com/kathleen-mackenzie/amendment-1/show/</link>
    <description> <![CDATA[ I recently attended a seminar with the Hillsborough County Tax Appraiser regarding Amendment 1 and how it effects property owners. Here is a list of frequently asked questions that he passed out at the seminar. 


Amendment 1 FAQs
&nbsp;
Q: When... ]]> </description>
    <pubDate>2008-02-11 07:01:49</pubDate>
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    <title>The Importance of Working your Sphere</title>
    <guid>http://www.lifeasanagent.com/kathleen-mackenzie/the-importance-of-working-your-sphere/show/</guid>
    <link>http://www.lifeasanagent.com/kathleen-mackenzie/the-importance-of-working-your-sphere/show/</link>
    <description> <![CDATA[ What is the importance of working your sphere of influence?&nbsp; It's easier to work with people who know and like you and that you know and like, than it is to work with a total stranger.



It is the item that most of us overlook because we th... ]]> </description>
    <pubDate>2008-02-07 11:37:06</pubDate>
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    <title>Don't Get Lost in the Jungle...</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/dont-get-lost-in-the-jungle/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/dont-get-lost-in-the-jungle/show/</link>
    <description> <![CDATA[ My Girlfriend is in the Property Management field. She was reviewing resumes last night and showed me one that had a cover letter that filled up an entire page. It was a nice resume but the clutter was a turn off. Based on the field that one is apply... ]]> </description>
    <pubDate>2008-01-29 12:10:33</pubDate>
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    <title>iMapp  Ive Got Your Label</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/imapp-ive-got-your-label/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/imapp-ive-got-your-label/show/</link>
    <description> <![CDATA[ So you&rsquo;ve put together a gorgeous brochure and it&rsquo;s time to get it out there. Why not let iMapp help you get it into the right hands? Among the many nifty tools that iMapp offers you, one of the most useful is the ability to print out mai... ]]> </description>
    <pubDate>2008-01-28 05:32:00</pubDate>
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    <title>Do Realtor Bonuses Make a Difference?</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/do-realtor-bonuses-make-a-difference/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/do-realtor-bonuses-make-a-difference/show/</link>
    <description> <![CDATA[ Do Realtor Bonuses and Incentives make a difference when it comes to increased traffic and Home Sales? When agents go for listings, they present themselves first and then what their company offers the seller. If they have done a good job with their p... ]]> </description>
    <pubDate>2008-01-21 13:22:09</pubDate>
    <category></category>
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    <title>Your Career Decision Lies within you</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/your-career-decision-lies-within-you/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/your-career-decision-lies-within-you/show/</link>
    <description> <![CDATA[ Ask 5 people what they think and you will get 6 opinions. I speak with new agents all of the time or people even thinking about getting their license and they invariably start the conversation with, &quot;I know the market is very bad right now.&quot... ]]> </description>
    <pubDate>2008-01-15 06:55:42</pubDate>
    <category></category>
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    <title>Bank of America Survey Results Dec 2007</title>
    <guid>http://www.lifeasanagent.com/michal-rhodus/bank-of-america-survey-results-dec-2007/show/</guid>
    <link>http://www.lifeasanagent.com/michal-rhodus/bank-of-america-survey-results-dec-2007/show/</link>
    <description> <![CDATA[ Bank of America recently released their December 2007 housing survey. Overall, the housing market is still weak, but there was measured improvement since November's results. Despite December typically being a slow month, lower prices and better mortg... ]]> </description>
    <pubDate>2008-01-07 10:32:09</pubDate>
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    <title>Central Florida still remains a Contender!</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/central-florida-still-remains-a-contender/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/central-florida-still-remains-a-contender/show/</link>
    <description> <![CDATA[ Central Florida is poised to be in a great position as the market balances itself. If you talk to almost any Realtor, they will tell you that the media has not been our friend in the past year. Stories that are about Real Estate anywhere in the Count... ]]> </description>
    <pubDate>2008-01-03 13:06:20</pubDate>
    <category></category>
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    <title>Customizing MLXchange MLS Reports</title>
    <guid>http://www.lifeasanagent.com/kathleen-mackenzie/customizing-mlxchange-mls-reports/show/</guid>
    <link>http://www.lifeasanagent.com/kathleen-mackenzie/customizing-mlxchange-mls-reports/show/</link>
    <description> <![CDATA[ Did you know that MLXchange MLS users can customize their reports that they send to clients? It is really not difficult and can make your life so much easier. It also gives you the opportunity to polish your image, brand yourself&nbsp;and deliver you... ]]> </description>
    <pubDate>2007-12-20 06:10:55</pubDate>
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    <title>WE WANT YOU...But not THAT badly</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/we-want-youbut-not-that-badly/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/we-want-youbut-not-that-badly/show/</link>
    <description> <![CDATA[ I can't help but notice a large sign in front of a Real Estate company down the road that says, &quot;We are Now Recruiting Real Estate Agents.&quot; Each time I pass this sign, I wonder if Realtors want to be recruited? It sounds very militaristic b... ]]> </description>
    <pubDate>2007-12-19 08:23:23</pubDate>
    <category></category>
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    <title>2007 Insurance reform review</title>
    <guid>http://www.lifeasanagent.com/michal-rhodus/2007-insurance-reform-review/show/</guid>
    <link>http://www.lifeasanagent.com/michal-rhodus/2007-insurance-reform-review/show/</link>
    <description> <![CDATA[ Due to the amendment of recent Florida state insurance laws, your clients are now able to customize the type of coverage they need. The changes give home owners the opportunity to opt out of various categories of coverage they feel are unnecessary or... ]]> </description>
    <pubDate>2007-12-18 12:53:24</pubDate>
    <category></category>
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   <item>
    <title>Real Living eNewsletter Strikes Again</title>
    <guid>http://www.lifeasanagent.com/thomas-grimshaw/real-living-enewsletter-strikes-again/show/</guid>
    <link>http://www.lifeasanagent.com/thomas-grimshaw/real-living-enewsletter-strikes-again/show/</link>
    <description> <![CDATA[ I don't know why I'm surprised when it happens, because it is supposed to happen, that is its purpose.&nbsp; To generate automatic contact with customers and prospects and turn them into business.&nbsp; 
I'm talking about the automated enewsletter t... ]]> </description>
    <pubDate>2007-12-15 09:10:33</pubDate>
    <category></category>
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   <item>
    <title>Nine Seconds to Deal or No Deal</title>
    <guid>http://www.lifeasanagent.com/thomas-grimshaw/nine-seconds-to-deal-or-no-deal1/show/</guid>
    <link>http://www.lifeasanagent.com/thomas-grimshaw/nine-seconds-to-deal-or-no-deal1/show/</link>
    <description> <![CDATA[ In a competitive real estate market, first impressions are critical.&nbsp;Studies show that most buyers make a decision about a property within nine seconds of walking through the door, if they even make it to the door! &nbsp;That is why Real Living ... ]]> </description>
    <pubDate>2007-12-12 18:14:28</pubDate>
    <category></category>
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    <title>Access 24-7...Is it too Much?</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/access-24-7is-it-too-much/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/access-24-7is-it-too-much/show/</link>
    <description> <![CDATA[ I have been told a few times in my life that it is important to find a balance. A balance between your work and your personal life. I never disagreed with this theory but when I was younger, being single at the time, there really wasn't anything to g... ]]> </description>
    <pubDate>2007-12-12 14:31:25</pubDate>
    <category></category>
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   <item>
    <title>IMAPP  Powerful Tools at Your Fingertips Part 2</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/imapp-powerful-tools-at-your-fingertips-part-2/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/imapp-powerful-tools-at-your-fingertips-part-2/show/</link>
    <description> <![CDATA[ Marketing with iMAPP
iMAPP searches and utilities also give you a marketing edge. The iMAPP interface makes it easy to compile a mailing list for special offers, publicizing listings, distributing flyers and contacting possible sales leads. The dril... ]]> </description>
    <pubDate>2007-12-09 20:57:52</pubDate>
    <category></category>
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    <title>IMAPP  Powerful Tools at Your Fingertips Part 1</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/imapp-powerful-tools-at-your-fingertips-part-1/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/imapp-powerful-tools-at-your-fingertips-part-1/show/</link>
    <description> <![CDATA[ 
Of all the tools in your MFRMLS membership toolbox, IMAPP just may be one of the most versatile and useful of them all. In reality, IMAPP is not a single tool, but a coordinated suite of tools that can help you acquire information, research listing... ]]> </description>
    <pubDate>2007-12-09 20:50:05</pubDate>
    <category></category>
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    <title>One Good Agent + Buyer = Friendship and Happiness for ALL</title>
    <guid>http://www.lifeasanagent.com/cathy-weiss/one-good-agent-buyer-friendship-and-happiness-for-all/show/</guid>
    <link>http://www.lifeasanagent.com/cathy-weiss/one-good-agent-buyer-friendship-and-happiness-for-all/show/</link>
    <description> <![CDATA[ 
Buying a home can become an overwhelming task. From finding the perfect home to home inspections, appraisals, obtaining homeowners insurance to coming up with a fair offering price, there is so much to cover.
As&nbsp; a good agent your goal should... ]]> </description>
    <pubDate>2007-12-06 00:14:59</pubDate>
    <category></category>
   </item>
   <item>
    <title>The Boob Tube is Now You Tube!</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/the-boob-tube-is-now-you-tube/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/the-boob-tube-is-now-you-tube/show/</link>
    <description> <![CDATA[ We have all heard about companies that boast having a great &quot;culture&quot;. What does this mean? A company's culture is the vibe, the day to day feel. Years ago I worked for the Ritz-Carlton Hotel Company in Philadelphia. At that time, others th... ]]> </description>
    <pubDate>2007-12-05 09:54:47</pubDate>
    <category></category>
   </item>
   <item>
    <title>Text Me Now Available on Real Living Agent Websites</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/text-me-now-available-on-real-living-agent-websites/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/text-me-now-available-on-real-living-agent-websites/show/</link>
    <description> <![CDATA[ &ldquo;Text Me Now&rdquo; is now available on Real Living Agent Websites, see example.&nbsp;The feature has been available on broker websites for about month, see broker website.
This is another innovate feature provided to all Real Living agents an... ]]> </description>
    <pubDate>2007-12-04 13:46:38</pubDate>
    <category></category>
   </item>
   <item>
    <title>Geekie Stuff</title>
    <guid>http://www.lifeasanagent.com/kathleen-mackenzie/geekie-stuff/show/</guid>
    <link>http://www.lifeasanagent.com/kathleen-mackenzie/geekie-stuff/show/</link>
    <description> <![CDATA[ Okay, those of you who know me know that I married a geek -&nbsp;a regular tech junkie. The more gizmos, gadgets, and analytical data he has, the happier he is. Ask him about a website - he's been there. If it's new software and it has a free trial -... ]]> </description>
    <pubDate>2007-11-30 21:06:30</pubDate>
    <category></category>
   </item>
   <item>
    <title>Real Estate Tax Reform - What's Ahead?</title>
    <guid>http://www.lifeasanagent.com/kathleen-mackenzie/real-estate-tax-reform-whats-ahead/show/</guid>
    <link>http://www.lifeasanagent.com/kathleen-mackenzie/real-estate-tax-reform-whats-ahead/show/</link>
    <description> <![CDATA[ Just thought I'd post this for anyone who hasn't had the opportunity to view it regarding the upcoming vote on January 29th.
If you are not up on the latest changes that will appear on the ballot, take a look at this video from John Sebree from FAR.... ]]> </description>
    <pubDate>2007-11-30 20:15:05</pubDate>
    <category></category>
   </item>
   <item>
    <title>Selling With Style</title>
    <guid>http://www.lifeasanagent.com/thomas-grimshaw/selling-with-style/show/</guid>
    <link>http://www.lifeasanagent.com/thomas-grimshaw/selling-with-style/show/</link>
    <description> <![CDATA[ I read an article recently that really hit the nail on the head in regard to how other people perceive us as Professionals.&nbsp;In the casual world that we live in, especially in places like Miami Beach, we can get a little too casual for the busine... ]]> </description>
    <pubDate>2007-11-30 09:52:27</pubDate>
    <category></category>
   </item>
   <item>
    <title>The Power of a Photo</title>
    <guid>http://www.lifeasanagent.com/thomas-grimshaw/the-power-of-a-photo/show/</guid>
    <link>http://www.lifeasanagent.com/thomas-grimshaw/the-power-of-a-photo/show/</link>
    <description> <![CDATA[ Or rather the power of a missing photo.&nbsp;I am still amazed at the amount of listings in the MLS without photographs.&nbsp;There are hundreds if not thousands of properties whose owners are not even aware that their Realtor has not put photos in t... ]]> </description>
    <pubDate>2007-11-29 10:05:20</pubDate>
    <category></category>
   </item>
   <item>
    <title>Turkey's Have Feelings Too!</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/turkeys-have-feelings-too/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/turkeys-have-feelings-too/show/</link>
    <description> <![CDATA[ Now that Thanksgiving has come and gone, it is a great time to take a look at your Holiday marketing. Many agents like to use holidays as an occasion to reach out to the community. Postcards, Calendars, Magnets, and Sports Schedules are all great way... ]]> </description>
    <pubDate>2007-11-28 14:28:38</pubDate>
    <category></category>
   </item>
   <item>
    <title>Open Houses For Dummies</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/open-houses-for-dummies/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/open-houses-for-dummies/show/</link>
    <description> <![CDATA[ Open Houses...from experienced Realtors, you often get an &quot;ugh&quot; and from newly licensed agents, it is an adventure until it becomes an &quot;ugh&quot; after they hang around the experienced agents too long! Open houses are truly an excellen... ]]> </description>
    <pubDate>2007-11-21 10:20:36</pubDate>
    <category></category>
   </item>
   <item>
    <title>Project Google Part 3 - Link Building</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/project-google-part-3-link-building/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/project-google-part-3-link-building/show/</link>
    <description> <![CDATA[ In Project Google Part 1, we looked at choosing keywords, and in Part 2, I showed you how to incorporate keywords into web pages. Now it&rsquo;s time to start generating traffic to the web site, via link building.
&nbsp;
Link Building is the part o... ]]> </description>
    <pubDate>2007-11-18 14:44:55</pubDate>
    <category></category>
   </item>
   <item>
    <title>Five Reasons Why It's a Good Time to Start a Career in Real Estate</title>
    <guid>http://www.lifeasanagent.com/kathleen-mackenzie/five-reasons-why-its-a-good-time-to-start-a-career-in-real-estate/show/</guid>
    <link>http://www.lifeasanagent.com/kathleen-mackenzie/five-reasons-why-its-a-good-time-to-start-a-career-in-real-estate/show/</link>
    <description> <![CDATA[ Many experts commonly forecast doom and gloom during times when the real estate market is slow. They insist that it&rsquo;s a bad time to get into real estate, whether as an investor or as a real estate agent. This isn&rsquo;t necessarily true.
&nbs... ]]> </description>
    <pubDate>2007-11-16 09:22:10</pubDate>
    <category></category>
   </item>
   <item>
    <title>Putting Yourself on the Map</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/putting-yourself-on-the-map/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/putting-yourself-on-the-map/show/</link>
    <description> <![CDATA[ It strikes me funny when new agents begin their Real estate careers. They come to the profession with many pre-conceived notions and things that their parents taught them. Don't talk to strangers, don't give your social security number to anyone and ... ]]> </description>
    <pubDate>2007-11-15 07:54:13</pubDate>
    <category></category>
   </item>
   <item>
    <title>Any Sign of Life?</title>
    <guid>http://www.lifeasanagent.com/thomas-grimshaw/any-sign-of-life/show/</guid>
    <link>http://www.lifeasanagent.com/thomas-grimshaw/any-sign-of-life/show/</link>
    <description> <![CDATA[ 
An interesting thing happened yesterday. One of our agents has been doing a tremendous amount of research on the condo market and posting it all on his blog.&nbsp;His readership is HUGE due to the fact that he spends a lot of time analyzing the pri... ]]> </description>
    <pubDate>2007-11-14 09:50:36</pubDate>
    <category></category>
   </item>
   <item>
    <title>Project Google Part 2 - Keyword Optimization</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/project-google-part-2-keyword-optimization/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/project-google-part-2-keyword-optimization/show/</link>
    <description> <![CDATA[ In Part 1 of Project Google, you learned how and why to choose keywords, but you should know that website optimization is not only about choosing the right words. Although using and placing keywords correctly is vital, it&rsquo;s even more important ... ]]> </description>
    <pubDate>2007-11-13 08:01:15</pubDate>
    <category></category>
   </item>
   <item>
    <title>Getting the Real Estate Training Message Across to the Masses</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/getting-the-real-estate-training-message-across-to-the-masses/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/getting-the-real-estate-training-message-across-to-the-masses/show/</link>
    <description> <![CDATA[ Every Realtor comes to an office with their own training needs. I have seen everything from a senior citizen who is breezing through wireless technology and blogs to a 20something that is actually picking up their mouse and pointing it at the screen.... ]]> </description>
    <pubDate>2007-11-05 12:54:49</pubDate>
    <category></category>
   </item>
   <item>
    <title>Ten Tips for Rookie Real Estate Agents</title>
    <guid>http://www.lifeasanagent.com/kathleen-mackenzie/ten-tips-for-rookie-real-estate-agents/show/</guid>
    <link>http://www.lifeasanagent.com/kathleen-mackenzie/ten-tips-for-rookie-real-estate-agents/show/</link>
    <description> <![CDATA[ Starting out as a rookie real estate agent has its own special set of pitfalls, particularly if you&rsquo;re not used to working as an independent contractor. Real estate is a highly competitive market to break into, but with careful planning and eff... ]]> </description>
    <pubDate>2007-11-04 16:53:44</pubDate>
    <category></category>
   </item>
   <item>
    <title>Speak when Spoken to ONLY!</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/speak-when-spoken-to-only/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/speak-when-spoken-to-only/show/</link>
    <description> <![CDATA[ I have been frustrated lately. Frustrated by agents that have themselves so guarded that they are not even letting their customers in..easily. Recently, agents have been resorting to sending online notices about their listings. This practice grew ver... ]]> </description>
    <pubDate>2007-10-30 07:45:09</pubDate>
    <category></category>
   </item>
   <item>
    <title>Project Google - Part 1 Keyword Selection</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/project-google-part-1-keyword-selection/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/project-google-part-1-keyword-selection/show/</link>
    <description> <![CDATA[ I&rsquo;ve been speaking with a few Real Living agents and brokers lately and one of the top questions I&rsquo;m asked is, how do I get my website to the top of the search engines?&nbsp;So I thought I&rsquo;d start a thread showing how I would go abo... ]]> </description>
    <pubDate>2007-10-29 15:46:13</pubDate>
    <category></category>
   </item>
   <item>
    <title>Real Estate Commissions...Buy 1, Get 1 Free</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/real-estate-commissionsbuy-1-get-1-free/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/real-estate-commissionsbuy-1-get-1-free/show/</link>
    <description> <![CDATA[ I saw a videotape a few years back by Lou Holtz, Former Head Coach of the Notre Dame football team who quoted John F. Kennedy. Holtz said (and I paraphrase) that when John F. Kennedy was asked if he would seek the nomination for Vice-President of the... ]]> </description>
    <pubDate>2007-10-25 14:00:03</pubDate>
    <category></category>
   </item>
   <item>
    <title>You CAN Teach an Old Realtor New Tricks</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/you-can-teach-an-old-realtor-new-tricks/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/you-can-teach-an-old-realtor-new-tricks/show/</link>
    <description> <![CDATA[ With a background in Corporate Training, I have attended many seminars. One of the seminars I attended was discussing various methods of teaching adults to learn. It stuck with me for all of these years because it is a simple concept. It is comprised... ]]> </description>
    <pubDate>2007-10-24 14:57:27</pubDate>
    <category></category>
   </item>
   <item>
    <title>E-Greetings</title>
    <guid>http://www.lifeasanagent.com/thomas-grimshaw/e-greetings/show/</guid>
    <link>http://www.lifeasanagent.com/thomas-grimshaw/e-greetings/show/</link>
    <description> <![CDATA[ I have been working with the Real Living Business Center for over a year now.&nbsp;Every time I log in I am overwhelmed with the amount of choice I have regarding tools and other things that I can use to create an impression with a customer.&nbsp;Pas... ]]> </description>
    <pubDate>2007-10-23 14:16:01</pubDate>
    <category></category>
   </item>
   <item>
    <title>Come out, come out, wherever you are..Texting is so "New Millennium"</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/come-out-come-out-wherever-you-aretexting-is-so-new-millennium/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/come-out-come-out-wherever-you-aretexting-is-so-new-millennium/show/</link>
    <description> <![CDATA[ At Real Living, being on the cutting edge of technology seems to be an everyday occurrence. That is one of the best things about this company. You never know what will await you when you come in day after day. One of the latest technologies is the ab... ]]> </description>
    <pubDate>2007-10-19 15:04:29</pubDate>
    <category></category>
   </item>
   <item>
    <title>Talk to Me NOW!</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/talk-to-me-now/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/talk-to-me-now/show/</link>
    <description> <![CDATA[ Real Ping Technology sounds like a Reality show about Ping Pong. When I first was shown this technology, I was simply blown away. Real Ping allows visitors to our agent's websites have immediate access to thos agents through the telephone. The best p... ]]> </description>
    <pubDate>2007-10-18 15:15:46</pubDate>
    <category></category>
   </item>
   <item>
    <title>What IDX Can Do for You</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/what-idx-can-do-for-you/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/what-idx-can-do-for-you/show/</link>
    <description> <![CDATA[ Every day, millions of people search the internet for real estate listings. Wouldn&rsquo;t you like your web site to give them what they&rsquo;re looking for? Thanks to a great tech tool that&rsquo;s provided for you by the Florida Association of Rea... ]]> </description>
    <pubDate>2007-10-15 20:08:16</pubDate>
    <category></category>
   </item>
   <item>
    <title>A Fresh Look at Recruiting</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/a-fresh-look-at-recruiting/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/a-fresh-look-at-recruiting/show/</link>
    <description> <![CDATA[ I recently wrote a Blog for Active Rain that spoke about a new Recruiting model. There are many new agents out there that seem lost and unsure of what they are doing. Many of them look to partner up with others for that extra security and often then,... ]]> </description>
    <pubDate>2007-10-12 15:57:19</pubDate>
    <category>Recruiting Tips</category>
   </item>
   <item>
    <title>Are your Nerves Dead?</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/are-your-nerves-dead/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/are-your-nerves-dead/show/</link>
    <description> <![CDATA[ We have an ongoing joke in our family. When we are eating a meal and one of us has a piece of food on their face, we look at them and ask, &quot;Are your nerves dead?&quot; Of course, this is very funny to us and others may not fully understand it. N... ]]> </description>
    <pubDate>2007-10-11 09:47:42</pubDate>
    <category>Agent Success Stories</category>
   </item>
   <item>
    <title>Letting Your Customer Drive</title>
    <guid>http://www.lifeasanagent.com/thomas-grimshaw/letting-your-customer-drive/show/</guid>
    <link>http://www.lifeasanagent.com/thomas-grimshaw/letting-your-customer-drive/show/</link>
    <description> <![CDATA[ Letting Your Customer Drive&hellip;
Guess what? Your customer is already driving.&nbsp;Driving the Real Estate Buying or Selling process that is.&nbsp;The sooner we recognize and embrace that, the easier it will be to get to a sale.&nbsp;Real Living... ]]> </description>
    <pubDate>2007-10-09 19:20:40</pubDate>
    <category></category>
   </item>
   <item>
    <title>A Real Estate Farm versus Real Estate Niche</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/a-real-estate-farm-versus-real-estate-niche/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/a-real-estate-farm-versus-real-estate-niche/show/</link>
    <description> <![CDATA[ I wanted to follow-up on Jim Hirschhorn&rsquo;s post from a few weeks ago regarding niches. Jim brings up some great points and I think this is an important topic that many agents really over look or often confuse with a farm area. &nbsp;A farm area,... ]]> </description>
    <pubDate>2007-10-08 12:13:33</pubDate>
    <category>Marketing</category>
   </item>
   <item>
    <title>Reach Out and Touch Many People Electronically</title>
    <guid>http://www.lifeasanagent.com/thomas-grimshaw/reach-out-and-touch-many-people-electronically/show/</guid>
    <link>http://www.lifeasanagent.com/thomas-grimshaw/reach-out-and-touch-many-people-electronically/show/</link>
    <description> <![CDATA[ The demands of being a successful agent these days are immense and sometimes overwhelming.&nbsp;Contact management systems are critical to staying in touch with customers and prospects. &nbsp;&nbsp;A good system, like the one we offer as part of the ... ]]> </description>
    <pubDate>2007-10-03 09:21:43</pubDate>
    <category></category>
   </item>
   <item>
    <title>Do you Know your Impact?</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/do-you-know-your-impact/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/do-you-know-your-impact/show/</link>
    <description> <![CDATA[ You are told from the very beginning that you start a career in Real Estate. Follow up with your customers. They will be your source for being successful in the business. Referrals are your lifeblood. But, like many Realtors do, they get sidetracked.... ]]> </description>
    <pubDate>2007-10-02 07:36:41</pubDate>
    <category>Customers - We Join their Lives for Mere Moments</category>
   </item>
   <item>
    <title>Mirror, Mirror on the Wall...</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/mirror-mirror-on-the-wall/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/mirror-mirror-on-the-wall/show/</link>
    <description> <![CDATA[ Whether you are being interviewed or conducting the interview, there has been much written about the technique called &quot;Mirroring&quot;. Mirroring calls for you to very subtlety match the body movements of the person you are speaking to. It is de... ]]> </description>
    <pubDate>2007-09-27 14:26:20</pubDate>
    <category>Successful Interviewing</category>
   </item>
   <item>
    <title>Remarkable Descriptions</title>
    <guid>http://www.lifeasanagent.com/thomas-grimshaw/remarkable-descriptions/show/</guid>
    <link>http://www.lifeasanagent.com/thomas-grimshaw/remarkable-descriptions/show/</link>
    <description> <![CDATA[ We learn early on as Realtors that details sell properties.&nbsp;And, that our ability to describe a property, so that the details come to life and tell a compelling story, that appeals to a potential buyer&rsquo;s emotions, is one of the most critic... ]]> </description>
    <pubDate>2007-09-26 16:30:17</pubDate>
    <category></category>
   </item>
   <item>
    <title>Wouldn't you like to ride...</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/wouldnt-you-like-to-ride/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/wouldnt-you-like-to-ride/show/</link>
    <description> <![CDATA[ Open Houses, Oh My. Agents take 2 stances on them. Some agents are under the impression that they don't work and they simply don't do them and other agents figure that if they keep plugging away, they will eventually get buyers or even better, an off... ]]> </description>
    <pubDate>2007-09-26 15:53:33</pubDate>
    <category>Cool New Products</category>
   </item>
   <item>
    <title>Real Living Launches Single Property Websites with Unique URLs</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/real-living-launches-single-property-websites-with-unique-urls/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/real-living-launches-single-property-websites-with-unique-urls/show/</link>
    <description> <![CDATA[ Real Living continues to provide value to their agents and prove why their agents are some of the most productive in the industry.&nbsp;Now all Real Living listings have their own unique website address, or url, which is generated automatically, with... ]]> </description>
    <pubDate>2007-09-25 19:08:04</pubDate>
    <category>Real Living Tools</category>
   </item>
   <item>
    <title>Helping a Buyer Be a Buyer</title>
    <guid>http://www.lifeasanagent.com/thomas-grimshaw/helping-a-buyer-be-a-buyer/show/</guid>
    <link>http://www.lifeasanagent.com/thomas-grimshaw/helping-a-buyer-be-a-buyer/show/</link>
    <description> <![CDATA[ Helping a buyer navigate the mortgage/financing process is critical to closing a sale nowadays.&nbsp; A successful mortgage contact that one of our most successful agent, Lucas Lechuga, works with advises the following:
&nbsp;
Towards this end, in ... ]]> </description>
    <pubDate>2007-09-18 16:47:52</pubDate>
    <category></category>
   </item>
   <item>
    <title>Google Maps - How to Video Part 2</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/google-maps-how-to-video-part-2/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/google-maps-how-to-video-part-2/show/</link>
    <description> <![CDATA[ This is a follow up to my earlier post on how to create and add a Google Map, with multiple locations, onto your website or blog.&nbsp; Since the original post I was able to creat a &quot;how-to&quot; video instead of using screen captures to illustr... ]]> </description>
    <pubDate>2007-09-18 13:00:29</pubDate>
    <category>Websites, Widgets, Gizmos, &amp; Gadgets</category>
   </item>
   <item>
    <title>Google Maps - How to Video Part 1</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/googke-map-test/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/googke-map-test/show/</link>
    <description> <![CDATA[ This is actually follow-up to my earlier post on how to embed an Google Map into your website or blog. When I posted the original article I used a series of screen captures to illutsrate the process, but now I've created a short video that walks you ... ]]> </description>
    <pubDate>2007-09-17 23:54:17</pubDate>
    <category></category>
   </item>
   <item>
    <title>Craig's List...It's not just for Used Cars</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/craigs-listits-not-just-for-used-cars/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/craigs-listits-not-just-for-used-cars/show/</link>
    <description> <![CDATA[ The world of blogging was unknown to me at the beginning of 2007. I came from a company that thought a Blog was something that an Exterminator had to take care of. Once you get into the world of Blogging, you see that there is a place for everyone.
... ]]> </description>
    <pubDate>2007-09-17 08:46:42</pubDate>
    <category>Electronic Media</category>
   </item>
   <item>
    <title>If it ain't a Broker's Open, Fix it!</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/if-it-aint-a-brokers-open-fix-it/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/if-it-aint-a-brokers-open-fix-it/show/</link>
    <description> <![CDATA[ In the old days..way before I got into Real Estate, the story goes that Broker's Open Houses were filled with agents wanting to see the houses and inventory on the market. If they were lucky, maybe there was a small paper cup, and they could fill tha... ]]> </description>
    <pubDate>2007-09-11 17:22:19</pubDate>
    <category>Agent Success Stories</category>
   </item>
   <item>
    <title>Its an online world after all</title>
    <guid>http://www.lifeasanagent.com/thomas-grimshaw/its-an-online-world-after-all/show/</guid>
    <link>http://www.lifeasanagent.com/thomas-grimshaw/its-an-online-world-after-all/show/</link>
    <description> <![CDATA[ Print vs. Online Advertising / Surviving as an agent in an online world. 
&nbsp;
The way we advertise has clearly changed and we can no longer rely on print advertising to generate leads. It is an online world after all and the internet has become ... ]]> </description>
    <pubDate>2007-09-11 11:02:49</pubDate>
    <category></category>
   </item>
   <item>
    <title>Enhance Your Website with Google Maps - Part 2</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/enhance-your-website-with-google-maps-part-2/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/enhance-your-website-with-google-maps-part-2/show/</link>
    <description> <![CDATA[ In Google Maps Part 1, I showed you how to create a simple Google Map with one location and then quickly add it to your website.&nbsp;Part 2 will show you how to create a map with multiple locations.
For part 2, you&rsquo;ll need a Google Account. I... ]]> </description>
    <pubDate>2007-09-10 00:24:45</pubDate>
    <category>Websites, Widgets, Gizmos, &amp; Gadgets</category>
   </item>
   <item>
    <title>"It's all Web 2.0 nowadays"</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/its-all-web-20-nowadays/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/its-all-web-20-nowadays/show/</link>
    <description> <![CDATA[ If you&rsquo;re in the real estate business these days it seems like a day doesn&rsquo;t pass where we don&rsquo;t hear about some new website, widget, blog, social media, or mash-up, that&rsquo;s destined to change the way we do business. I can almo... ]]> </description>
    <pubDate>2007-09-05 16:24:02</pubDate>
    <category>Websites, Widgets, Gizmos, &amp; Gadgets</category>
   </item>
   <item>
    <title>Reaching Agents Unconventionally</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/reaching-agents-unconventionally/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/reaching-agents-unconventionally/show/</link>
    <description> <![CDATA[ As a Broker, one of my major roles is Recruiting. Growing the company by bringing in more productive Real Estate Agents. One never knows if an agent will be productive until they work in your environment. There are many factors that go into an agent ... ]]> </description>
    <pubDate>2007-09-05 07:56:32</pubDate>
    <category>Recruiting Tips</category>
   </item>
   <item>
    <title>Where do I belong?  Where will I thrive?</title>
    <guid>http://www.lifeasanagent.com/thomas-grimshaw/where-do-i-belong-where-will-i-thrive/show/</guid>
    <link>http://www.lifeasanagent.com/thomas-grimshaw/where-do-i-belong-where-will-i-thrive/show/</link>
    <description> <![CDATA[ One of our agents was recently named as one of RIS Media&rsquo;s Top 50 Realtor&rsquo;s on the Rise in 2007.&nbsp;Before he joined us at Real Living Properties he was with a Keller Williams office.&nbsp;So I asked him how he liked working with us.&nb... ]]> </description>
    <pubDate>2007-09-04 20:34:13</pubDate>
    <category></category>
   </item>
   <item>
    <title>Does Sex Really Sell?</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/does-sex-really-sell/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/does-sex-really-sell/show/</link>
    <description> <![CDATA[ I remember a sociology class I had in college where they showed us a picture of a cocktail and in one of the ice cubes was a naked woman. The message was there and it subliminally said, &quot;buy this brand of alcohol and you too could meet this nake... ]]> </description>
    <pubDate>2007-09-04 12:28:11</pubDate>
    <category>Advertising</category>
   </item>
   <item>
    <title>Is There a Magic Formula for Recruiting?</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/is-there-a-magic-formula-for-recruiting/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/is-there-a-magic-formula-for-recruiting/show/</link>
    <description> <![CDATA[ I pride myself on being able to conduct a good interview. I spent many years interviewing for jobs where the question, &quot;What are you short and long term goals&quot; came up and I swore I would never ask canned questions. It is difficult at times... ]]> </description>
    <pubDate>2007-09-04 12:11:45</pubDate>
    <category>Recruiting Tips</category>
   </item>
   <item>
    <title>Enhance Your Website with Google Maps  Part 1</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/using-google-maps-to-enhance-your-website-part-1/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/using-google-maps-to-enhance-your-website-part-1/show/</link>
    <description> <![CDATA[ Unless you&rsquo;ve been stuck in a bomb shelter for the last 35 years, like Brendan Fraser in Blast from The Past, you know the internet is changing the way we work in the real estate industry. One of the top trends/tools is the use of interactive m... ]]> </description>
    <pubDate>2007-09-03 17:36:44</pubDate>
    <category>Websites, Widgets, Gizmos, &amp; Gadgets</category>
   </item>
   <item>
    <title>The No Show Factor</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/the-no-show-factor/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/the-no-show-factor/show/</link>
    <description> <![CDATA[ Whatever happened to the old days where people were responsible? It seems as if the latest trend is to make an appointment for an interview and then simply not show up at the designated time. Oh my...&quot;I've changed my mind&quot;, &quot;My Dog ate... ]]> </description>
    <pubDate>2007-08-31 12:38:57</pubDate>
    <category>Successful Interviewing</category>
   </item>
   <item>
    <title>If we had a nickel for everytime we were promised a barbecue...</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/as-soon-as-we-get-settled-we-will-have-you-over/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/as-soon-as-we-get-settled-we-will-have-you-over/show/</link>
    <description> <![CDATA[ If we had a nickel for everytime we were promised a barbecue, a dinner or to see the new furniture, well we wouldn't be rich but we would have many nickels! &nbsp;We enter our customers lives through a referral or through our own marketing successes ... ]]> </description>
    <pubDate>2007-08-31 11:14:38</pubDate>
    <category>Customers - We Join their Lives for Mere Moments</category>
   </item>
   <item>
    <title>Create Your Niche</title>
    <guid>http://www.lifeasanagent.com/jim-hirschhorn/create-your-niche/show/</guid>
    <link>http://www.lifeasanagent.com/jim-hirschhorn/create-your-niche/show/</link>
    <description> <![CDATA[ The National Association of Realtors web page states that &quot;The NATIONAL ASSOCIATION OF REALTORS&reg; was founded as the National Association of Real Estate Exchanges on May 12, 1908 at the YMCA Auditorium in Chicago, IL.&quot; Since 1908, Realto... ]]> </description>
    <pubDate>2007-08-31 10:52:46</pubDate>
    <category>Agent Success Stories</category>
   </item>
   <item>
    <title>MongoFax Makes Dreams Come True</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/mongofax-makes-dreams-come-true/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/mongofax-makes-dreams-come-true/show/</link>
    <description> <![CDATA[ As a Realtor, you&rsquo;re in the business of making dreams come true &ndash; whether it&rsquo;s the dream of finding that perfect home, or the dream of selling and taking off for that perfect retirement. But let&rsquo;s face it, some parts of your j... ]]> </description>
    <pubDate>2007-08-30 19:52:24</pubDate>
    <category>Mid-Florida MLS</category>
   </item>
   <item>
    <title>ShowingTime Simplifies Your Life and Your Fellow Realtors</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/showingtime-simplifies-your-life-and-your-fellow-realtors/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/showingtime-simplifies-your-life-and-your-fellow-realtors/show/</link>
    <description> <![CDATA[ How much time do you waste every week chasing down listing agents to schedule showings? If you&rsquo;re like most of us, scheduling a showing on a property listed by someone else goes like this:

    You spot a property that would be perfect for on... ]]> </description>
    <pubDate>2007-08-30 19:50:05</pubDate>
    <category>Mid-Florida MLS</category>
   </item>
   <item>
    <title>MLX Wireless - One More Reason to Love Technology</title>
    <guid>http://www.lifeasanagent.com/calum-mackenzie/mlx-wireless-one-more-reason-to-love-technology/show/</guid>
    <link>http://www.lifeasanagent.com/calum-mackenzie/mlx-wireless-one-more-reason-to-love-technology/show/</link>
    <description> <![CDATA[ If you ever sat in front of a property in your overheated car wondering where your clients were, you know you love your cell phone. If you sat in your office waiting for the latest listings to arrive via fax &ndash; or worse, in this afternoon&rsquo;... ]]> </description>
    <pubDate>2007-08-30 19:45:30</pubDate>
    <category>Mid-Florida MLS</category>
   </item>
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